As Creative Director for Fulton Burger Express, I developed a bold and cohesive visual identity that captures the vibrant energy and artisan quality of this emerging smash burger brand. From a sleek, modern logo to dynamic menus, in-store signage, and promotional materials, each design element was crafted to enhance the brand’s personality and guest experience. With future expansion into franchising and food trucks, the visual system establishes a scalable, recognizable brand presence built for growth.
Logo and Branding
Menus: Digital and Printed
Outdoor and Indoor Decor
Print Design
Food Truck
